Products / Marketing / E-Commerce
My story begins about four years ago. I’ve been building ideas for a while, so far I’d built… A dislike button for Facebook, A Dating Site, Resume Software, and a few others. After some embarrassing failures I read the 4hww and started rapid prototyping & testing ideas. I bought several domain names and built out my ideas (websites) as if the business already existed.
Weeks prior I had founded some OEM watches that could be branded and shipped to the U.S. After building a quick e-commerce site I continued to “pre-sell” $4,000 worth of watches in a weekend. So… I decided to start a watch company. Simple enough. With a minsimum order quantity of (2000 watches) and my cost per unit ($2.00) I crowdfunded my first purchase order and raised almost $10,000 in pre-orders. The business did fine, it averaged $12,000 per month for about a year. I later sold my equity to a co-founder and began exploring. My total investment into Zeniick was.. $8.00.
A few weeks later I started working with 1:face watch. After a few brainstorming sessions our video trailer was live. We generated tons of hype, press and collected huge email lists. On the first day we made about $30,000 and after 40 days we generated over $357,000.
From there I was contacted by Amiigo. We built a landing page, got some press, collected about 20,000 emails and launched in January. On the first day we sold $60,000 worth of product. And within 40 days and some clever press work we brought in +$580,000. A few articles included Techcrunch, Forbes, Mashable, CNET, CNN, Business Insider, Entrepreneur Mag, Maxim, GQ, Popular Science, Engadget, etc.
From that point forward I repeated the process and scaled the model. I hired interns, developed relationships with PR firms, industrial designers, celebrities, mentors, & videographers. In total, I raised +$12 million through crowdfunding in under two years.
Post-crowdfunding these businesses have shipped +600,000 units, have grown to +$35M in sales, and currently sell in Target, Nordstrom, Urban Outfitters, Kitson, Anthropology, etc.
I'm currently working on internal products & I'm not taking on any consulting projects.
Exciting stuff coming soon.
– ZAC PARK – 06/01/2015